A logo with an icon and the brand name and a slogan. It is important that the logo work without the slogen too!
The brand name ProfitKlinika is in one line with capital P and K. On the left of the name an icon.
The icon cannot be reffering to any kind of medical cross or any kind of medical icons and it can't be an american dollar sign either (no $!).
It is important that the logo work in normal, invert and balck&white too because the wide range of material where the logo will be used, like:
paper, envelope, business card, webpage, CD-DVD case, disk, pen, umbrella, bag, embroidely, molin, etc...
Associations that should suit the logo-design: increase, elegance, value, gloss, security, professionalism