I am looking for a logo for Confident Software. The logo must be strong (to inspire confidence), while at the same time lightweight (to show the agility). The trick is to create a single logo with both of these impressions. The logo will be used on business cards and on the new website.
1. Simple, clean, and professional.
2. Any colors, but limit the number because it will be printed.
3. Be creative!
1. Not too Web 2.0-ish, complex, or busy. No 3D.
2. No "cs" abbreviations.
3. No "silly" fonts.
4. Not too "techy" -- see the target audience.
I prefer some sort of icon, but it needs to be something more than some pretty swirls without meaning. Neither should it contain clip art. Some sort of illustration would be ideal (see below), but not absolutely necessary.
It would be nice if the icon implies in motion -- to represent how we can help teams move forward. I had one idea of a semi-hand-drawn logo (like Aetna), but in some sort of motion, possibly a person jumping over a hurdle (implies agility), maybe jumping over the name of the company. This is just one thought, and other ideas (similar or different) are welcomed. Free your mind.
I will be providing frequent feedback. Please let me know if I can provide any other background or direction.
Print file format - .ai and .svg (CMYK)
Web file format - .jpg and layered .psd (RGB)