How Alex Macpherson started their logo design journey
Australian Institute of Psychology (AIP)
AIP is an Australian private University delivering a Bachelor of Psychology. It competes with Australia's 42 government Universities and requires a comperably high quality brand association.
Tell us a bit about who you are and the people you reach
Ranges from high school leavers aged 18+ to semi professionals to 55 years. Approximately 75% - 80% female. Semi professionals and professionals undertaking training would be aged 30 - 55 years and be from a middle class socio economic background. The course is delivered using a blended delivery model, meaning people from a diverse geographic area can undertake training.
We would like branding and stationery for a tertiary education college, Australian Institute of Psychology (AIP).
AIP is a private Australian University. It competes with Australian Public Universities and requires a commensurate high quality brand association.
AIP will be first education private provider in Australia to deliver a Bachelor of Psychology. The brand should reflect the following attributes:
- High quality.
- High level of trustworthiness.
- Niche specialist.
- Substantive (competes against Universities).