Toddlair is the combination of "toddler", a young child, and "air", to denote the travel aspect of the brand.
This logo will be used for both a website and on a physical soft-good product. The website will have a white background, however the physical product will come in multiple colors, including black. As such logo should work, or should be made to work, on at least both a white and black background.
The design must also be distinguishable from a distance of at least 2 meters (~6 feet) when printed out at 3-4 cm (~1.5 inches). A smaller color palette and less detail work are recommended, but not necessary, to meet this need.
While the logo should represent the brand's focus on children's products, the logo itself should appeal to the child's parents and not necessarily to the child itself. The aesthetic should further the brand's concept that parents can enjoy traveling with young children.
Finally, some feelings we'd like the logo to invoke: Family, Fun, Safety, and Travel.