Pal Locale is an online friend rental business with a website to be launched at http://www.pallocale.com. Users post their profile and choose to either offer themselves as a pal, indicate a need to rent a pal, or both. Pals are rented and paid an hourly fee that is agreed upon by the renter and the pal. The site's target audience will be the general population, but with a focus on business professionals who frequently travel to new cities and people moving to a new town/city.
An image or shape that is easily recognizable is used to represent your business.
Representing trends from the internet including gradients, rounded corner etc.
No specific colors, but a combination that conveys a balance between fun and professional.