How MarcAustralia started their logo design journey
We are an established business licenced to sell a variety of lottery products including Australian and European lotteries. We are looking to establish an online presence where there are a number of lottery draws every few minutes, generating excitement for our players.
Tell us a bit about who you are and the people you reach
Predominantly males and females aged between 25 - 40 years of age. We will be targeting a number of Asian countries including Japan and South Korea with our offers. We will also be targeting English speaking markets such as UK and South Africa.
We require a striking logo that emphasises fun and excitement. Our target market includes a number of countries so the ideal logo needs to be appealing to all of these, or we may even choose one specifically for Asia and another for English speaking countries (you can submit two versions if you wish). In Japan the colours red and yellow symbolise wealth and good luck so you may like to use these as a guide. However please feel free to submit other colours as these are not set requirements. The site will have a gaming feel to it so you may want to theme the logo around fun with bright colours, however we still want it to look professional.