We’re a successful online company and we’re going to the next level - so we need a new logo that is as smart as we are. ;)
VroomVroomVroom is the smarter way to rent a car.
By comparing online prices from all the major car rental suppliers, we guarantee the best prices on car rental.
Our Brand is
• perhaps the littlest bit cheeky..
We love what we do and our customers get that. We go further than anyone to make sure they’re happy.
We’d like to show all these elements in our logo.
• Anyone who rents a car – online or otherwise
• Travellers, holidaymakers and the travel industry are core demographics for us, so our logo must be professional but not too sterile – it’s about a SMART and FUN service.
• 25 – elderly
• Even mix of gender, demographics
We want a web 2.0 logo with the following components:
• A simple graphic
o (Either relative to the text component of the logo (e.g. StumbleUpon) or integrated (YouTube).
• The text ‘VroomVroomVroom’
o Exactly as it appears here – one line, capital V’s, all one word.
o The end of the url (.com.au) must be designed so the logo can be shown with or without it
o it should be in a different style to the logo but should complement it (eg. wotif.com)
We must be able to present the logo elements in the following combinations:
• Graphic + VroomVroomVroom
• Graphic only
• VroomVroomVroom only