This Old Grout
Hello,thanks for reading.
We have been in the business of selling stone, tile and grout cleaners and sealers for 7 years.We currently serve two markets-the do-it-yourself homeowner looking to get professional results using our products and contractors that use our products in their business.
We have decided to split our product line to better target each audience separately. I am in charge of the do-it-yourself side of the product line that will be sold at thisoldgrout.com (view page for theme).
Much of the main page copy will change and be simplified on the homepage to be more SEO and targeted toward the diy market when we make the separation.
We will show 4 products for purchase with a diy video demonstration. As it’s relevant, the look of our product will also change.I have a preliminary label design to view at thisoldgrout.com/newlabel.htm I like the rich color and the sort of glossy look to it. The product label will be printed on high gloss label stock.
What we need is a new logo using the name “This Old Grout” (remove & Stone). It needs to communicate simplicity, quality and go with the look of our current site theme and preliminary product label design.It should be suitable for retail sales. The name This Old Grout implies This Old House, the remodeling television show, but for tile and grout.
We'd like to modify our existing logo, remove the words around the perimeter and simplify it a little bit to be more Diy friendly
the average do it yourselfer homeowner walking through Ace Hardware or Home Depot that will identify with the brand "This Old Grout" in a way that communicates that the products are for restoration of tile and grout
fit well with our current theme and design elements from our website and product label
communicate to the customer quality and authrority
help brand the name "This Old Grout"
open to creative designs