matthewbk needed a new logo design and created a contest on 99designs.
A winner was selected from 103 designs submitted by 35 freelance designers.
Glow
We sell athleisure/workout apparel to women which includes leggings, sports bras, workout tops. Women, 20 to 35, middle income (mixed income, but mostly middle) , who love being active, are fierce, motivated, ambitious and positive and goal oriented. The brand values include feeling great at all times especially before, after and during your workout. The name was chosen based on that after workout GLOW! We always feel amazing after being active - like we are radiated. Super positive brand.
For colours, we are thinking on the lighter end, such as light violet or pastel blue (see photos attached - women's leggings and blue couch) and neutrals should be lighter. The lifestyle we are portraying is important - anyone can wear it and feel great (even if you're not at the gym), but all ages even moms!!
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