Montessori for Everybody
Our company provides products and services to assist schools, parents, and others in using a Montessori approach to learning, teaching, and training. The emphasis of the first phase of our offering is education of children, primarily ages 3 to 12, but will eventually include using Montessori principles with all ages including adults in training and other business settings.
More than 200 new Montessori schools open in the U.S. alone each year. We plan to be their must-visit resource on the Internet and number one teacher training and parent education resource.
One of the principles we use to make learning easy is illustrating abstract concepts with something concrete and easy to grasp. This gives an interesting opportunity for our logo to really reinforce what we teach people to do.
The Montessori orientation includes: a learner-led focus, a prepared environment to facilitate learning, and a unique, hands-off but attentive style of respect from the teacher or mentor. We use a square, triangle, and circle when we teach people how to approach each aspect of this learning triad. The circle is sometimes a set of three or more concentric circles to represent the responsibility of the mentor to analyze carefully what the learner needs and to look deeper for solutions to learning problems.
Our website and products serve anyone interested in a more humane and creative way to parent and teach. Though our logo needs to appeal to our current target market (typically parents, teachers, and care providers for children school-age and younger), ideally it will stay with us as our umbrella image as we expand our programs to the training and business development products now being created.
With over 2500 schools in the U.S. alone, and 5,000 new Montessori teachers in the last 5 years, this is the fasted growing segment of the education market. Help us help you too - we will definitely recommend designers we like to the hundreds of schools - and those looking to open schools - who will be working with us.
The three shapes we use are used commonly in the Montessori community. It is especially important that our logo not be confused with those of the American Montessori Society http://www.amshq.org/ , Association Montessori Internationale http://www.montessori-ami.org/ , or the Gonzagarredi logo of the Juliana Group http://www.julianagroup.com/. Any designs that resemble these won’t be chosen.
Our temporary working logo includes a graphic of those shapes superimposed on one another. The design we are seeking may include a more balanced and refined version of that or something very different that still incorporates those shapes. The final result should be a fit with children’s education but sophisticated and simple enough that it can still be used when our programs for adults are brought out later this year.
Our approach of focusing on foundational elements of effective learning is the reason we have chosen a subdued red, blue, yellow triad color scheme. These specific colors should be used (or it should be immediately obvious why you changed them):
Light Blue, ccccff
(The first is really darker than I like and the second is too light. Usually, the first one would be the choice, but at times the lighter may work better.)
Dark Blue, 000066
Light Blue, c8d7f0
Red, 80 00 00
Dark Blue, 19195f,
We’re not very big on yellow (even a very muted one like this) so we’d like it used very sparingly. The blues and red should dominate.
Our web site is currently being completely reworked, so please don’t pay any attention to the current look and feel or colors there.
Vector graphics are required and we need one done in the web colors and another done in the print colors.