Red Color: a82826
Dark Grey Color: 969594
Light Grey Color: 605d5c
Red Color: Does not change
Grey Colors: Can vary to some degree; will allow flexibility with substitute colors
Logo: Remains nearly the same. The outline can change slightly to provide a modern or fresher look, but the logo must be recognizable between old and new format; coloration scheme (i.e. red on top v. bottom, etc.) can change as well. No gradient.
Text: Remains the same, could possibly be re-arranged somewhat if it is visually more appealing.
Font: Can change
Comment: The logo has been consistent with the product since the very beginning so the goal is to maintain some recognition of the original product logo, but giving the logo an overall fresher look. The red color is the most recognizable (dominate) color in the logo and is a “representative” color to the VSA.
Receptive to another complimentary color that goes with the red and possibly replaces the grey colors. Receptive to minor tweaks to the original logo, but maintaining its overall original form (ex. rounded corners, etc.)