Should be: modern, cool, creative, slick, professional, easy to read.
It should not: be a generic poker logo, be too juvenile, be too stuffy (like a law firm), include the infinity symbol, or be predominantly red+black.
We're looking for something unique and creative, please take a close look at the reference images provided for some ideas. We particularly like some of the samples that include making creative use of the negative space (that first "P" with the airplane in it is cool as an icon and could be made into a full word for example).
It could be a stylized text only or include an icon, or even better if the design allows us to have text and a graphic component and use each individually as needed.
It will also ultimately need a version that includes just the word "Limitless", another that includes the words "Limitless Poker".
We're open to any color scheme, but picture it on a predominantly black website. (We do like black-on-black designs as well as color designs.)
Note that the word limitless seems to return a lot of infinity sign logos and that's probably not the route we want to go.
We're including some general stuff we like just to give you an idea of our taste, not necessarily things we want to directly replicate.