Eco Fire Store
We sell modern, beautifully designed fireplaces that are portable and run on efficient bio fuel (denatured alcohol). The fuel burns clean and odorless and is safe for indoor and outdoor use. Our company is focused on a contemporary interior home decor esthetic.
Our website aims to appeal to the same demographic as home decor stores West Elm, Design Within Reach, etc. Readers of Wallpaper and Dwell magazine (not town and country).
The logo should convey that we are selling decorative fire products (but not traditional fieplaces). It should be clean and modern but not too austere. warm and inviting, not corporate looking.