The logo should be modern, sleek, simple.
The font should be non-generic, elegant, bold but simple.
The themes to keep in mind are Trust, Compassion, Appreciation for Life, Premium, Peace, and Optimism.
Ideas for SYMBOL part of logo:
1) Blue Vine vs. Mint
* Blue Vine (blue background, white leaf) - SEE SCREENSHOT
- Like the symbol and that the leaf is slightly tilted to the side
- Want to recreate something like this
- Don't have to, but would be cool to see more of a feather look as well. This may or may not be a good idea.
* Mint logo (white background, green/blue leaf) - SEE SCRNSHOT
- Love the green they are using on the left side of the leaf
- Love the way the leaf looks
* More ideas for this mock
- combine the genius of these two logos
- The leaf / feather should be spring green and with different shades of medium to light blue
- Like the how the Mint logo is split color
- The stem (if you choose to design one) of the leaf could be black
Inspiration from other logos I like for SYMBOL logo
* AirBNB - SEE SCREENSHOT
- Love the “A” logo
- Font is also great for their brand
* Grace - SEE SCREENSHOT (yellow with "g")
- clean and sleek symbol with nice color
2) Written part of logo
* Should read "Beyond | Life"
* Make sure there is a " | " in between beyond and life to start
* You can play around with upper and lower case lettering
* Font should be bold but simple, modern, sleek, elegant, trustworthy
* look at the screenshot of my current logo to see what it looks like now.. I actually like this written logo but I think the all upper-case letters are a bit too bold. I still like bold, but it needs to be more simple and elegant (See AirBNB and Mint font in Screenshots). Probably should not do all uppercase lettering but feel free to be creative with all other options for upper and lower case.
* you are designers so feel free to add your own spin but i feel pretty strongly about the below recommendations on color
- bright spring green (see mint logo in screenshot) / soft but bold blue (mint/blue vine logo), black or dark grey font with hints of the blue/green scheme in font
- soft but bold color + white (blue vine, grace, airbnb)
- airbnb color scheme
- bold color (Ie. dark/royal blue) + soft color (Ie. spring green)
Feel free to ask questions. I will give feedback every day. Please iterate based on my feedback.
Look forward to awarding a winner!