She Fitness is not your average fitness brand. It is a start-up business and its core service is specializing in outdoor group personal training for women. Our industry is the health and fitness industry, more specifically, women’s health and fitness.
She Fitness is an affordable option to personal training and a more effective option to gym memberships. Our workouts are time efficient and intense.
Our clients appreciate your awesome design!
The logo is to be transferred to print and digital mediums. (Such as a business card, gift voucher, Free 1 Week Trial Pass, e-newsletter template and email signature, letterhead and t-shirt design and marketing material etc)
We're looking for a clean, modern, simple, stylish design for these materials.
I will give a lot of feedback, I'm very excited about seeing the designs, and I'm looking forward to carefully commenting on each one!
I’d like you to have a lot of fun with this contest and push the envelope. I’d like you to think of She Fitness almost as if it wasn’t in the fitness industry (I did say almost) and rather a slick design firm or a fashion label.
Our female customers fall into two target markets/audiences:
1. 25 years old. Works in a communications company, either in events, marketing, media, or public relations. Is in her first management position, or is in an assistant and has been at the company for 2-3 years after finishing university or traveling. In her spare time she goes out with friends to restaurants, clubs/bars, movies and concerts. She spends her money on expensive haircuts, clothes and fitness. She cares about her image and looking better, as well as feeling healthier. They buy/visit gossip, entertainment and fitness magazines and websites.
2. 36 years old. Works for a large bank as an Executive Assistant and has been there for over 5 years now. She spends her time with her family at home, and also goes to restaurants with friends on weekends and tries to stay active. She likes She Fitness because it is a way for her to keep active, get into shape and stay young. She appreciated and values quality (such as a good haircut verses paying for a cheap haircut) and she wants to pay for She Fitness because it’s brand is professional, young, stylish, fresh and different, while at the same time having great quality. She loves shopping and definitely knows what’s going on and what’s in style.