Goal Mafia (http://www.goalmafia.com) is the world's most dangerously effective motivational site.
It's a social game with a nefarious purpose: to help you be the Boss of your own life. With Goal Mafia, you can run your life like a well-oiled crime organization. Stick it to the man and "Execute Your Goals".
We're a brand new boot-strapped startup and need a logo to communicate our mafia manifesto to the world.
In a nutshell, the idea of the game is that you seek justice - the justice of realizing your full potential. But seeking justice and trying to achieve your goals using "the system" is too hard. You keep getting hassled by The Man (your own fears, not enough time, willpower etc). In short, you need protection. So you turn to the mafia - the Goal Mafia.
Your Goal Mafia is your group of real life friends who support you as you set goals and report progress. If you show commitment to your goals, your mafia rewards you with gifts - VIP tickets, bottles of champagne, etc. But if you start slacking off, you run the risk of being locked up by the Feds. So your mafia will send you a Sicilian message (sleeping with the fishes, bat-wielding henchman) to make sure you stay accountable.
Taglines for inspiration:
- "Reckless Empowerment"
- "We Have Ways Of Making You Succeed"
- "Putting The Enforcement In Positive Reinforcement"
- "Set A Goal You Can't Refuse"
Ultimately we hope that Goal Mafia appeals to anyone with a sense of humor who wants to make a positive change in their life. Initially we are targeting men and women in the 20/30-something range.
We're targeting a mass market, not hardcore goal-oriented people. The hardcore people have plenty of solutions (and most don't need that much help anyway). Through the game and the mafia theme, we're trying to make goal-setting more accessible. We're trying to reach all the rest of people who wouldn't consider themselves "self improvement types", but who still have some personal goals they'd like to achieve.
The ideal logo will convey 1) Motivation and 2) Mafia. It's a fun/sexy/dangerous blend of positivity and inspiration with guns and intimidation.
Check out the mafia photo shoot we did here: http://curiousjordy.zenfolio.com/goalmafia
In terms of time period, the vibe is more modern mafia (think 1970s Godfather to the present, Goodfellas, Casino, Sopranos). (as opposed to roaring 20s or 50s mobster)
Note that the emphasis is on "fun" or cartoony threats, as opposed to photo realistic blood spatters, for example.
We have a bunch of reference material to help you get inspired. You can see our current logo at http://www.goalmafia.com, along with a mafia-style photo shoot we did, some customer testimonials, etc.
Currently the site features a dark color scheme - blacks, yellows, red, and white. It would probably make sense to stick with this general theme.
Some reference images including our current logo are attached.
Logo should be a standalone image against a transparent background.
Have fun with this!!