How Christopher Anderson started their logo design journey
Mad Hatter Teas
Mad Hatter Teas is a line of whole leaf teas inspired by Lewis Carroll’s books, Alice’s Adventures in Wonderland and Through the Looking-Glass. We are looking for a logo to represent the brand. It should capture the fun and whimsy of the Mad Hatter’s tea party as described in the books. You may also use the recently released movie Alice in Wonderland as inspiration.
Our previous contests have had 100% feedback. We promise the following:
- Contest review and updates a minimum of 2 times per day.
- Useful feedback on every entry that is submitted.
- Collaboration with you to refine your design and answer all questions promptly.
Thank you so much for everything, your by far the most helpful CH, given that you don't over look anyone's efforts and find something positive in every design. At the time you have a clear vision of what you want and don't want. ~CMOLINA
Your contest is a very exciting. Not every day we (designers) see a very nice and respectful CH. Good luck for you and your contest. ~zephcrazy
Tell us a bit about who you are and the people you reach
Our target audience is primarily young (18 - 34) female tea drinkers in the US.
We are looking for a logotype and graphic that will represent our brand. It should include our tagline, which is “Drink Me”.
The logo should convey a sense of fun and whimsy. Wonderland is a magical place where almost anything can happen. We want to capture this sense of limitless possibilities and mystique with our brand.
We have not formed strong opinions about design, logotype, graphics, or color scheme yet. So it is a good opportunity to indulge your creativity. We will provide feedback to guide you in the right direction as you submit your designs. We have included some illustrations from the book to provide food for thought. Colorful is good but the design should also work in black & white. (oh... and no clipart or stock graphics please).
This is not a requirement. But we would find it helpful if you include a comment with each of your design entries that explains your thoughts or reasons for choosing the design elements that you did. If you just want to submit the design that is fine too. We just want to be as collaborative as possible.
Once this project is complete we will have further need for web page wireframes. The winner of this contest will be the preferred choice for this follow on work