LoveMyBubbles! Re-branding of Established Underwear Company

LoveMyBubbles

After consulting with my 99designs rep who recommended that I enhance my Brief with more details, I am happy to announce that we have extended our Qualifying round! We look forward to receiving your submissions and inquiries!

OUR COMPANY: We design, manufacture, market and sell specialty shapewear and lingerie accessories for women (and men). We have a diverse audience of all ages and backgrounds. Ages 25-44 is our largest target. 95% of our market is women, 5% men (we also have a cross-dresser and transgender audience).

WHY WE NEED A NEW LOGO: We are in the process of re-branding from "Bubbles Bodywear" to "LoveMyBubbles". We are looking for a fun yet sophisticated logo design.

*LoveMyBubbles can be portrayed as one word or 3 words like so: "LoveMyBubbles" or "Love My Bubbles".

*A logo that works in a horizontal, and also in a vertical/stacked mode, would be most useful to us.

*Brand Keywords: bold, classy, fun, smart, quality, positive, sophisticated, feminine, confidence, curves, curvy

*Styles/imagery we like: hearts, heavier-weight fonts to convey a bold confidence

*Styles/imagery to Avoid: corporate, juvenile or too "cutesy", delicate, dainty, shabby chic, masculine, cartoon, literal images/iconography of a person's butt, literal images/iconography of bubbles

*You can find us at LoveMyBubbles.com. Please let us know if you have any questions or require additional information.

We tend to lean toward the use of script fonts (linear designs can feel a bit too serious or corporate to us). But readability is very important to us as well - ie: when the logo is on a sticker or a t-shirt it should be readable/identifiable from a distance.

Ideally our new logo will portray us as a fun yet classy apparel brand offering innovative fashion solutions.