Off Our Chests - Expose Your Self
We're creating the world's coolest women's brand. Ok, we're aspiring to create that. Imagine the 4 ladies from Sex and the City at cocktails and you're really close. Off Our Chests is a UGC community platform for women to get off their chests what's on their minds. ...it's a place where women can share stories, experiences, opinions, feelings. The brand is feisty, sassy, irreverent, subversive and seeks to poke a stick in the eye of pop culture. We're about feeling better, feeling good, and getting on with whatever floats your boat...opinions welcome, but no judgments allowed.
Think cool women in advertising or media, 20-30, living in LA, NY, SF. They're style conscious, connected, creative, and hip but not hipsters.
The attached template (picture A) needs to be "funked up" and "roughed up" a bit. It needs to be less-flintstones, gingerbread, and "up with people", and more Basquiat or Maira Kalman. Does that make sense?
But we like the idea of starting with a familiar image (paper doll) and twisting it. We're trying to communicate that this is about my voice, your voice, our voices...about individuality and yet shared and collective experiences. Dialogue and community (ie not just one woman) are of essence. So is cool, rebellious, subversion of the familiar, cheeky.
Picture A (attached) is what you should build off of
Picture B is attached as reference only...but is too rough, and women look more like voodoo dolls than paper dolls.
Images needs to work in one color and on-line...so detailing, if any, should reflect only what'll "read" when it's small.
In the end, it's gotta make for what a young, hip, woman would wear on a tee.