Completed contest

Logo for www.outdoorstore.ch

OutdoorStore.ch needed a new logo design and created a contest on 99designs.

A winner was selected from 92 designs submitted by 23 freelance designers.

92
entries
23
designers
1
winner

One of the designers who made it happen

Winner - Blammie Designs
Blammie thank you so much. For your creativity, for being serious about your work and to be good at it. I'm happy with the result and i'm sure this logo couldn't be better. I wait for the files now.! thank you, Marcelo
- Mrpmoreira

How OutdoorStore.ch started their logo design journey

Summary

OutdoorStore.ch is a new eCommerce company launching in Switzerland. We will be selling a similar product line as what rei.com or backcountry.com sell in the USA.

We need a logo and color palette.

Company name

OutdoorStore.ch

What inspires you and how do you envision the design for your business?

In the competitive world of online retail, branding is key. We need a logo that conveys confidence, competence and trust. Coming up with something that is readable, memorable, clever and speaks to our target audience of outdoor sports gear freaks will make you the winner of this contest.

Along with the logo, a supporting color palette for the brand is also needed. Something like 2-3 primary colors and 2-3 secondary colors.

We will be selling rock climbing, mountaineering, skiing, hiking, camping, etc gear. (If you view our currently accessible website, you will not yet find these products, we're building inventory right now and hope to have a full launch in May! That's why we need a logo!)

A design that specifically speaks to Switzerland will have an edge. As an example, but certainly not a requirement (be creative!), some of the shapes of the Matterhorn mountain, or the Eiger, Jungfrau, Monch mountains here are instantly recognizable to Swiss people. Also, I'd like to emphasize that if you go this direction, it should be subtle.

Here are some examples of well known logos that I like:
amazon.com
FedEx
backcountry.com

Here are some that I think are not so good:
Texas Instruments : not at all subtle
AOL - America Online : just horrible. (I'm referring to their old logo, just noticed that they must have re-branded within the last few years)

The winner will be required to deliver high-res PhotoShop or AI files.

Wants

- Must include http://www.outdoorstore.ch OR outdoorstore.ch
- Must work both in color and in black/white
- Must work in both large and small formats (billboard and business card)
- Should have a wide format (like the 99designs logo has), as opposed to tall or square format.

Don't want

- Not too many colors
- Not overly complicated
- Not difficult to read

Custom package

US$289

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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