Brand: a state of writing
Tagline: connecting writers, readers & ideas
- a logo/graphic that incorporates the text "a state of writing"; (with a secondary option that includes our tagline)
- We want to evoke a sense of creative collaboration, energy, innovation, community
Visual / Design elements:
- Fresh, contemporary design
- Colour (four colour plus a mono version for use in mono print collateral)
What we DO want:
- A logo that can be used in a variety of media and alongside a lot of other logos
What we DON'T want:
- cliched writing motifs e.g. quills, book pages, scrolls, typewriters etc.
- We've already seen a lot of ideas around a pen nib. Please try other ideas.