We (Gino & Liesbeth) have been selling wooden toys online for three years now. Gino designed and built the website himself from scratch, a turtle has been our logo from the start. We've been trying to come up with something better, without much luck so far, it seems we're just not that good in logo-design :-)
Jolena is the name of our shop, being a part of our company "3 up a tree" (we sell wooden toys, hence the tree... and we have three children, all boys...)
Our audience are young parents, mostly mothers or mothers-to-be.
Our logo should be simple, playful, a bit cheeky and fun. We run a toy shop :)
Wooden toys apparently are very much associated with building blocks and trains, we don't want any of those, since it's been done too often before.
Edit 28-09-09: we'd prefer an animal as our mascot.
Colors should fit with the ones used on our website http://www.jolena.be
Name to be used: Jolena
Font: no Italic, no handwriting, rather simple fonts.
On our website, the phrase "Natuurlijk spelen" is added to the current logo. Since this is Dutch and our website comes in different languages, please don't use this phrase in the logo anymore. Just Jolena will do.
We will need a PSD file. Don't violate any copyrights, no stock images or clipart.