FavrApp [favorite app]
FavrApp is one of the sites to be launched by FavrMedia. A new media company that focus on provide users generated reviews for the latest gadgets and entertainment.
It's aimed to be fun, trendy, and community based
some of the identity we liked
For FavrApp, the target audience will be users who own one of the following devices: iPhone, BlackBerry, and Android phone.
Our target users tends to be affluent, smart, and trendy professionals, who are vocal about their opinion. Looking for something clean cut, to the point, and clever
We will have some iPhone touch users as well. We believe they will be a bit younger 21 and under. If we can take them into account great. But if it will effect the primary target audience, we are ok not to have an identity that's to young.
21~35 yr old working professional is the age range we are targeting at the moment
-deliverable in vector graphic format
-include a web color suggestion for website's primary color and accent color
-FavrApp design needs to be extensible to the same family of brand
FavrGame, FavrPlace, FavrBrands, etc. (again, winner willget to work on future extensions)
-Designers who includes a favicon design (16x16) for browser bookmarking and/or iPhone App Icon(56x56) will be consider with higher priority. favicon and appicon must have association with the logo, but doesn't have to be the same
-Designers who includes visual reference for application(i.e. website, business card, brochure, etc.) will also score higher. We have found it's easier for us to make a decision when we have the context.