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RitzyHips sells a layering clothing accessory (wraps, like a tight skirt) for women which is worn over jeans/pants/leggings. It covers the butt and hips and the intent is to add style and flair to an outfit.
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The attached image shows the product layered over jeans. The demographic is women of all ages. It will be positioned as a fun accessory that is chic and affordable, and adds style to most outfits.