PolarBares is a company in Canada that will be producing high end men's and women's underwear. Creating fun and entertaining underwear designs for those who are bored with plain undies. Brand appearance will youthful and "free" feeling. Relaxed.
Company will be focusing on briefs and boxer-briefs, not traditional boxers.
The target market is mostly gay men and men who care about fashion, ages 16-40+, and women who buy their male partners underwear.
This is an underwear company that creates everyday wearable underwear, nothing that is too sexual themed.
Logo will appear on:
Label of underwear
and a number of other objects.
Design must look presentable in both colour, and black and white.
Simple designs are key, using bears in the design is perfectly acceptable and encouraged.
Slogans are not a must, but will be considered
You may use the name PolarBares in the design, but ensure it may also be used without the name as well.
No graduation or tone work, or very little if needed.