Logo travel accessories web shop

To create a new logotype for our web shop with travel accessories at http://www.resklar.se with the name "Resklar" in text plus some sort of symbol in two different variants:

1. A logo for the web
2. A logo for print

Resklar

I have added some new feedback in the "what I don't want" section.

BUSINESS IDEA

We want to be the first place you go to when you are looking for travel accessories to make you feel ready for your trip.

LOCATION

We are based in Sweden, the site is in Swedish and deliveries are only available in Sweden.

OUR PRODUCTS

Small, light and smart travel accessories from brands like Go, Eagle Creek, Silva, Victorinox ,
AQUAPAC, Maglite, Pacsafe and Nalgene.

TARGET GROUPS

Average Swedish travelers divided into five groups:
- Charter tourists
- Comfortable campers
- Ski travelers
- Weekend travelers
- Business travelers

They are all pretty causal travelers, no extreme outdoor types or off pist skiers etc.
Common characteristics and interests:- Travels often
- Curious
- Likes gadgets and travel accessories
- Likes to travel comfortable
BACKGROUND FOR ASSIGNMENT

We
bought this company a year ago and are currently building a complete
new website and replacing all photos on the site to get a more coherent
feeling. The new photos are up close, with reflections and will
increase the impulse to buy our products. The
structure of the new site will be much more focused on the products and let you buy
products as soon as you hit the main page. We will also launch a
related blog to write about new products, campaigns, collaborations and
traveling tips in general. The goal is to engage the customers and be
able to create a dialog with them instead of just trying to feed them with
commercial messages. The blog will be a service to share information
about travel blogs, social networks, travel videos and general tips on
how to travel comfortably.

We will also use social media to find out what products people want and need when they travel.
Now we need your help to design a new logotype for the site and for our business.

We want the two logos to express:
-
Passion for travelling

-
We are a modern company and a part of the social media scene

-
We listen to the consumers

- Light and comfortable way of travellingSymbol
- We want both logos to have a symbol (the same symbol)
- Examples: a passport stamp or postal stamp etc
- Should suite all our types of travelers ie not only charter (sun) tourists
- We are open to new suggestions as well.
- Maximum two colors in logo (today we use red and orange, that is not necessary in the next logo, want something new)
- Think travel, but not yellow for sun and blue for ocean (we don't want the Swedish flag)
- White background

Colors web logo
- User the same color as in the print logo but this logo can use nuances of that color
- 3d feeling
- Maybe refections
- Shouldn't feel "flat"
- White background
- Open both to captial and Format:
- Eps original file

NEW FEEDBACK:
- We don't want to be perceived as an outdoors web shop, there are to many of those in Sweden and we do not aim towards that target group. This means no: tents, compasses, people hiking and so on.
- No planes, we already have the problem that people think when they here the name that we sell travels. Res=travel klar=ready
- symbols with the sun
- symbols with a cload- Not too childlike expression
- if you choose to use a globe as a symbol to something new with it. Don't want to look like every other travel accessories web shop out there.
- Look at these Swedish competitors and don't do something simular:
http://www.addnature.com/
http://www.friluft.se/
http://www.friluftsvaror.se/
http://frilufts.webshopsystem.com/
http://www.fritidsbutiken.com/
http://www.getout.se/
http://www.utnu.se/
http://www.utrustad.se/
- (most of these are focused on outdoor life which we aren't but there aren't any other competitors).