Completed contest

Logo for Tourist Destination Site

glossy needed a new logo design and created a contest on 99designs.

A winner was selected from 115 designs submitted by 40 freelance designers.

115
entries
40
designers
1
winner

How glossy started their logo design journey

Summary

Malia is a famous tourist destination in Crete (Greece).

VisitMalia.gr will be a tourist portal about Malia which will present the hotels, the beaches, the nightlife, the nature, the monuments, the histoty, the food, the culture of Malia.

What inspires you and how do you envision the design for your business?

Concept

1 Target
group
- Travellers
who actively want to explore a destination and who are interested in
its gastronomy, nature, archaeology (culture) and its authenticity

- Travellers
in the shoulder seasons of all age groups who are looking for a
break of a week or so (not necessarily 2 weeks) and who are seeking
the sun (not necessarily in July and August)

2 Colour
palette: mosaic = diversity
To
focus on Malia’s other assets and to get away from the typecast
“sun, sea and sand” image, we want to use colours
from nature’s palette (for example green, brown, blue, yellow,
ochre, red etc.) and of course the red /golden-brown, which is the
colour of Malia’s earth.
Also,
the colours
should connect with food, mood and memories. We think a good example
of this is http://www.montenegro.travel.

3 Focus
on Malia’s other assets and enhance tourist season
With
the use of those colours
we want to focus on Malia’s other assets, apart from the beach
and the sea, for instance its fascinating flora and fauna, the tasty
local cuisine, the Minoan archaeological site, the activities like
mountain biking or caving.

Also,
we want to enhance the tourist season by trying to attract visitors
in the shoulder seasons. Climate and nature allow pleasant holidays
throughout the year, with every season having its own distinctive
asset and charm.

4 Image
building
Build
an image of being a child-friendly and environmental sensitive
destination.

Wants

- Item 1...

Don't want

- Item 1...

Custom package

US$250

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