BTRG stands for the Business & Technology Resource Group, Inc.
We work closely with Oracle. In fact, BTRG has been implementing, upgrading and integrating PeopleSoft applications for Fortune 1000 firms across North American for over 17 years. PeopleSoft is a large enterprise-level software package that large corporations use to manage their financials, human resources, supply chain, etc systems and processes. For more information, please visit http://www.oracle.com/us/products/a…/index.htm for more information on Oracle and PeopleSoft.
BTRG is a consulting company that normally provides PeopleSoft consulting services. We're known for having the unusual ability of being able to provide highly qualified consultants at reasonable rates. We compete with Accenture and IBM for services contracts.
"InFlight" is our first product. We have already developed the product and have beta customers. We have already marketed the product to Fortune 1000 firms and it has been very well received. We are currently in discussions with over 2 dozen interested parties.
Tell us a bit about who you are and the people you reach
Our target audience are decision makers in Fortune 1000 firms across North America who have PeopleSoft and SharePoint installed. These people are functional and technical experts who work with PeopleSoft and/or SharePoint. Our decision makers are either CIO's or Director-level HR or Financials System Managers. Our influencers are SharePoint managers and system administrators working with either PeopleSoft or SharePoint.
The CIO's and Directors approve budget. Lower level functional and technical staff drive the need. They either want to integrate the two or understand technically how time consuming it would be to do so. Our tool, InFlight, installs and completes the integration in 2 hours.
BTRG is an established 17 y/o company but, this is our first product. Often, people find us on google by searching for 'peoplesoft sharepoint integration' and are not aware that we have a 17 yr history so they confuse us for a start up, a negative.
The product is called "InFlight". Technically, it's a small piece of software that integrates PeopleSoft and SharePoint. SharePoint is becoming the defacto intranet for most organizations. PeopleSoft is where a lot of employee data resides.
We are calling the product "InFlight" because it filters the 'conversation' between PeopleSoft and SharePoint 'on the fly'. We would like a logo for "InFlight" that is consistent with the image presented by both Oracle and BTRG. Something with clean lines consistent with smooth flight. Not overly cartoony as that tends to be out of step with most enterprise-level software solutions. Remember, this is a B2B solution.
If its possible that the logo reflect the fact that we're an established company that would be nice. In any case, something that would appeal to an audience of established, senior-level IT experts. We'd like something cool, but almost not too cool that it makes us appear to be a dot.com or an upstart because that makes our audience a bit skittish.
Ideally, we get back a logo for "InFlight" as well as a logo for "InFlight" with the tagline of "Integration on the Fly"
No clip art. We'll need files in .eps format and .jpeg/gif if possible.