Logo for new Software Company

AwarePro

AwarePro makes software for auditors. Auditors are generally experts in one or more subjects. Examples of audit topics include environmental protection, safety in the workplace, and data security.

From an artistic standpoint, we prefer simple, clean and elegant graphic solutions.

Concepts about the company for the logo design to convey, to the extent possible, include:
• Knowledge, capability
• Experience to help clients solve challenging problems
• Innovative
• Professional
• Objective
• Trust/Respect
• Strength/Dependability
• Confidential

As points of reference, companies that would be our clients include Johnson & Johnson, Accenture, SAP, Sunoco and IBM.

Business executives, senior-level managers, directors and executives in government agencies, institutions of higher learning and large corporations.

Look and Feel: Be as creative as you'd like, but we do have some initial thoughts about the "feel" of AwarePro's identity --

(a) We intend to use stock photography such as those contained here:
http://midnightblue.smugmug.com/pho…wAZ5-L.jpg

(b) We intend to use slide layouts such as those contained here:
http://midnightblue.smugmug.com/pho…gCb2-L.jpg

UPDATE 11 AM USA EST THUR 5 NOV 2009:
Here are examples of logos that we like the 'look' of --
http://midnightblue.smugmug.com/pho…wrnk-L.jpg

Engagement Process with you: We will provide feedback at least daily.

Expectations for the Final Deliverable to AwarePro:

1. Adobe Illustrator (CS3) files of the winning logo in both black and white and color

2. Color call-outs of the logo in standard CMYK format

3. JPG (sRGB space) files of proposed identity elements (letterhead, business card, envelope, etc.) with call-outs for color and typefaces.

Please make sure recommended fonts have both Mac and PC equivalents

Thank you for your time and effort.

Best regards,
Sam