Project Minnie is a website devoted to helping people who love animals find animal-free personal care, laundry care, clothing, bedding, and other plant-based products at a great price. We don't make the products, but rather we showcase them, review them and provide them at a discount so more people can learn about, try and convert to plant-based products.
The purpose of Project Minnie is to help raise awareness of the pervasiveness of animal byproducts in everyday items and offer viable alternatives. The site helps socially responsible companies gain trial and exposure, provides a great value to consumers and helps reduce the number of animals being consumed.
The site does not only feature animal-free products at a significant discount, it also has a philanthropy arm that donates a portion of revenue to causes that support animal welfare or reduce the exploitation of animals.
We believe if everyone makes a few small changes, we can help millions of animals.
-Primary: People who want to consumer animal-free products.
-Secondary: People who are not conscious about how pervasive animal byproducts are in everyday products and would choose animal-free products if: 1) they were made aware of what is in the products they are consuming and 2) there was a good alternative.
We need a logo that conveys that Project Minnie is devoted to helping animals one product at a time by providing excellent plant-based alternatives to everyday products typically made of animal byproducts. And, we will offer them at a discount. As a brand, Project Minnie is:
• Optimistic and hopeful
• Sincere, real and genuine
• Professional but accessible
• For everyone, not just vegans and vegetarians, but all animal lovers
• Not preachy or judgmental
• Not hippy
Please don't use any reference to Minnie Mouse or other famous Minnies.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo