Unique Selling Proposition:
We’re the authority on campaign signs because we know politics not just printing. Nobody else can offer the resources to win your race and get the most from your signs or our price match guarantee plus a $50 campaign contribution if you find union signs cheaper somewhere else online! How can we do it? We have a network of union manufacturers and match you up to the most cost effective one for you. Don’t be surprised by our competitors’ shipping and design charges at checkout. Trust our upfront pricing, unbeatable guarantees, and our campaign expertise.
Target Market (In Order of Important):
Candidates for state and local offices and secondarily, for 3rd tier Congressional races. This target market is primarily professionals, male, and middle aged.
Campaign managers for state, local, and some Congressional races. This target market tends to young, college educated, and majority male but a number of women as well.
Campaign volunteers for state, local, and some Congressional races. This target market tends to nearing retirement or retired with small portion of teenagers and people in their 20s and college bound, college student, or college educated though there is greater diversity in educational attainment and career path among those that are close to retirement or retired.
Most of my customers are Democrats, so there are either a part of or sympathize with the following groups:
...and so forth
Frankly, I like my current logo though many people have told me that it needs improved. It's on my website: campaigntrailyardsigns.com. I like how the sign is incorporated into the words themselves and that the words are prominent and easy to read. Likewise, looks to content fonts to choose a font that works well with it. Good typography in my logo is important to me.