How Adventure Teaching started their logo design journey
The Arrival Store or Arrival Store
The Arrival Store is an arm of Adventure Teaching Inc. Adventure Teaching helps college graduates from English speaking countries (mostly USA and Canada) teach English in Asia for one year contracts. The arrival store is an online store where teachers can purchase unique and necessary items which will make their transition to living in the new country as smooth as possible. The Arrival Store delivers the items to the teachers upon their arrival in the host country. The current store can be viewed here: http://www.adventureteaching.com/addons.html. We will be re-branding and relaunching the store at the end of the month, so we need a new logo.
Tell us a bit about who you are and the people you reach
The site should appeal to 20 something adventurous types. Our common themes are "do something different and unique," "adventure," "travel and teach," "get out and see the world." The audience is usually recent college graduates but spans into the generations. The logo should be modern and "cool". In the end, we hope to have the store appeal to the overall population in the country that the store is located (several different countries will be involved further down the road), but the rule goes, if it is appealing to the foreigners, it will most likely be appealing to the host culture.
The Adventure Teaching colors are, dark red, gray, white, and black, so something along those lines would be nice to make the Arrival Store coordinate with the parent company (http://www.adventureteaching.com). The arrival store can play into the Adventure Teaching logo, although we are not completely satisfied with this logo. If you have a great idea that comes up for Adventure Teaching and you're feeling ambitious, feel free to send us designs for that as well. Perhaps if you win this one, we'll have you redesign that logo too.
You can decide what you think looks most visually appealing: "Arrival Store", "The Arrival Store"
Please use your creativity and your professional judgment to make us a Fantastic logo.