Professional services company, Napier & Blakeley, wants to launch an online service to tier 2 clients (ie. Not the high spending, conservative clients of their top business listing.)
The new brand needs to echo the parent brand logo - it has a long history of authority in the property industry - but the new brand needs to have an edge of 'the new world' about it.
Napier & Blakeley are a business of Quantity Surveyors in the Australian property industry. Their clients include major banks, investment trusts, property trusts and major financial institutions. They are conservative and offer a service that helps their clients manage the Cost, Risk and Return of their property investment.
We want to launch a new brand to serve our second tier of clients in an online delivery and payment service. This new business will deliver Tax Depreciation Reports for industrial and commercial propoerty owners.
- Item 1...The new logo should have the colours of the parent.
- Item 2... The '2' could be superscript'ed - but that may be a bit pase these days.
- Item 3.... The T2 could mean Tax2, or Tier2
- Item 4.... The logo needs to present Young Professional Reliable
- Item 1... Nothing cute