At a top level, all designs should be: minimalist, clean, 2D, simple forms, solid colors. We like subtle use of negative space to represent meaning.
We are looking for:
Word mark + abstract mark (Truu mobile + abstract mark)
Word mark + pictorial mark (Truu mobile + pictorial mark)
NOTES ABOUT ABSTRACT MARK - potential areas of focus for abstract marks are related to.
i) empowerment of young people
ii) growing confidence of young people through collaboration
iii) hunger for change
iv) freedom to create better products and services, from zero, for a new generation
v) Not about challenging the status quo, but starting fresh
NOTES ABOUT PICTORIAL MARK - the challenge with the pictorial mark is how to represent either directly (with nouns) or indirectly (with metaphors) one of these words that represents the essence of the Truu brand. There are three pillars:
1) True, honest, transparent, authentic
2) Connection, community, interaction
3) Young, empowered, fresh, ready for change.