Newly established Norwegian company that develop web based solutions, using open source software, to manage the soil resources in modern farming. We are targeting the Scandinavian and European market.
The application is based around an ExtJS framework (Office 2003 look), the maps typically have pastel colors similar to those on maps.google.com. Also see the attached screenshot, which shows the application performing a geostatistical analysis of the point data the user has entered.
Jordplan AS' mission is to provide a cost effective and easy to use map based database for managing earth resources and the use of fertilizers and keep track of the crops requirements
The solution creates a database for each user, which takes care of the users' crops, and the application pulls in additional information from national mapping resources, orthophotos (satellite imagery), soil quality maps, water resources and environmental data.
So basically you have a mashup of background information, and then you draw polygons that describe your crops. Additionally you can add information about the crop or soil sample via a grid. You repeat this once a year, and you can use geostatistics to analyze how soil values affect your crop, and determine where you need to spread more fertilizer or lime.
In our target audience you find farmers and owners who manage their land in a professional way and using technology to improve their processes.
The application may also be used by agronomic advisors and consultants. Companies that delivers products and services to farmers, including fertilizer companies, soil sample analysis and organic products which improves crop yields.
We are trying to market an IT product to an audience that is predominantly non-IT, so we want to communicate that this is "not scary", "a tool" and "related to farming" or "soil planning"
We have few specific requirements, the design should include either "Jordplan" or "Jordplan.no", but this can just be text next to the logo itself.
See the screenshot of the application for an idea about the colors. The bright surfaces will only be visible 10% of the time. We can change the blue frames if the logo requires it. But we expect that the colors of the frames will remain stronger than the shades in the background maps, so the logo should be too.