Perry99 got their new logo design by running a design contest:
Logo for interactive clothing label
Check out Perry99's Logo design contest…
Arylla is a product tagging company – we make it easy for fashion brands to give products a unique ID. We do that by printing invisible ink on labels, which are attached during manufacturing and used to track products through the supply chain. Our brand partners currently use the technology to identify counterfeits. They now want to use the technology to connect with consumers. The idea is for consumers to scan the label/ink with their phone to verify authenticity and access more information about the product (where it was made, etc). We need a way to educate the consumer about the ink and how to scan it. To scan, they need to take a flash photo of the label with their phone. Here is the process: 1. Consumer enters URL into mobile browser (sends them to web app) 2. Consumer taps button on the web page that says “Scan” 3. Camera view on their phone pops up 4. Consumer takes a photo and taps “Use Photo” *Our objective is to create a new logo for labels with our invisible ink that will act as a call to action – something that will tell the consumer they need to go to a web page and take a photo of the label to verify authenticity/access product information*. The logo design can contain icon(s) and text. For example, you can insert phrases like “Take a photo” or “[URL]” (web app) – you have total freedom to experiment with different icons and text snippets. For example, one design we explored is a camera icon in the centre with the flash activated and the URL beneath it.
Here is a summary of the requirements for the logo: • Needs to be a call to action – implicitly educates the consumer that they need to go to a specific URL and take a photo of the label to get product information • Logo can include icon(s) and text • Must be legible on 20mm x 20mm labels • Colour scheme needs to be monochromatic black on white • Preference will be given to artwork that doesn’t require translation (language agnostic) • Minimalist (this label will be attached directly to products so brands want the design to be as subtle as possible) • People being targeted (i.e. people scanning the label) are men and women ages 18-40 Please don't hesitate to contact me if you have any questions.
Every design category has flexible pricing for all budgets. Logo design starts at HK$2,399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Perry99 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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