About the name:
The word "insurrection" means a rebellion, or forceful uprising in opposition to existing authority. The name "Insurrection Digital" is about upsetting the current "status quo" as it pertains to specific technologies in the Linux server configuration and infrastructure automation space, as well as rebelling against industry-accepted practices that are obviously short-sighted and toxic.
Insurrection Digital is about showing the industry, as a whole, that our way is right and everyone else is wrong. We're going to PROVE that by building new, better technology that will replace what's currently available because it's simply better.
In terms of the logo itself, there are two overall things I'm looking for here:
+ A standard "word mark" logo, as well as;
+ an icon that's unique and represents the company's concept in a sharp, edgy yet sophisticated way.
Things to avoid would include anything promoting or evoking images of actual violence. No guns, knives, weapons, beating people up or anything like that, please. I'd also like to avoid the image of a fist as it's often associated with physical (and/or domestic) violence.
For the icon, I'd really like to look at an abstract series of shapes of some kind. I wish I could describe it better, but then again that's why I'm here - I'm not the creative type, that's you guys! :)
When people look at this logo or its icon, I'd like them to think and feel something like the following statements:
"Whoa, did I just cut into my very *soul*? Because WOW that logo is SHARP!"
"Holy cow that looks seriously badass!"
"Dude, how'd a tiny bootstrapped company get a logo that looks THAT freaking powerful?! Wow!"
You get the idea. Power, extreme precision, sophistication, force and general badassery. Yet hopefully somehow approachable and friendly as well.