How Dana and Joyce started their logo design journey
logo needed for inspirational speaking business incorporating a compass and the words "The Guiding Principle"
The Guiding Principle
What inspires you and how do you envision the design for your business?
We are inspirational public speakers who have developed a system to help people achieve inner peace. A key component of our work is to guide people to look inside for their answers and solutions. We have developed a unique compass which all our material is centered around. We will be referring to this compass in our writing and our speaking and we will be selling it as a motivational aid therefore it is really important that our logo contains the compass.
A normal compass always points north. Our compass points in to the center, rather than out. There is a star in the center of the compass to which the needle points. There are no words, numbers or letters on this compass. But 4 notches are required where the normal direction letters are (North, South, East, West)
An idea may be to look at old nautical compasses for inspiration. We would like an old nautical compass with fresh aquatic colors and a modern, classic, simple feel.
Although we want it to look like a normal compass it needs to be obvious at first glance that the needle points inward to the star (not outward to the North)
- Item 1...include the words "The Guiding Principle"
- clean, fresh, classic look
- professional look
- must use our compass design idea in logo (see details in description)
- aquatic colors
- look to old nautical compasses for inspiration
- cartoony feel
- no primary colors
- don't just use neutral tones, must have some color
- abstract designs (want it to be clear it is a compass)