Green Jester got their new logo design by running a design contest:
Logo for Innovative New Parenting Solutions Site (Opportunity for further work)
Check out Green Jester's Logo design contest…
Practical Parenting Solutions [please provide logo with and without the slogan]
Green Jester provides practical solutions for difficult parenting challenges. We believe in empowering parents to make informed choices and providing genuine solutions that enable parents to get back to enjoying their kids (not just surviving them). Our first products will be eBooks and Aps for colic, settling and sleep problems in babies, but later products will also relate to toddlers and primary school aged children. The challenges our products address are often complex, stressful and parents are regularly subjected to lots of conflicting advice. So our focus is to provide clarity and solution-oriented, balanced information that empowers parents to make informed choices. Our target audience are caring parents (a higher proportion of which will be mothers, although a significant proportion will still be fathers), seeking advice on how best to care for their child, but wanting to make an educated choice. The nature of the products we are providing means that the parents are likely to be tired and stressed out, so all our graphic design work should be clean, clear and soothing. We would also like it to be positive, warm and playful.
Logo types to explore
Re Colours: Think the darker tones of modern pastel colours eg the blue/green end of http://www.greatpastels.com/color_chart4.html (ie Chlorophyll & above .0 to 0.2) Although the logo will include green, it is intended that the website it appears on will have blues and whites as the primary colours (with greens as secondary colours). Please include a primary and secondary brand colour palette with your design. The emotions and values the logo needs to embody/express are trustworthiness, empathy, warmth, happy, playful, positive, clean, clear, soothing, practical. Ultimately, we are selling solutions, so it needs to have a serious side, yet be a little playful. The key is getting the balance right: it should not be “too corporate”, but it should also not be “too toy-shop”. We are conscious that the “Jester” part of the Green Jester name could be taken to have negative connotations such as “tricky”, “joking”, “untrustworthy”, “cynical”, “clown”. To counteract this, it is critical that the logo express the emotions/values described in the paragraph above. There’s a great photo that invokes the right emotions at http://www.favecrafts.com/master_images/Knitting/Jingle-Jester-Baby-Hat.jpg. However, please note that we are wanting a more sophisticated graphical design and it must be original (not based on the photo (especially due to copyright issues). The photo is just to give you an idea of the feelings we are looking for - please don’t let the photo limit your creativity :) The final logo can be found - http://www.survivorsguidetocolic.com/green-jester/
A$499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at HK$2,399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Green Jester collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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