Our company creates software tools for the public, and also does high-level coaching for internet marketers.
What we need now is to update our brand so that it professionalises our look, gives us a cool, long-term design, and underlines our core competitive edge - SIMPLICITY
Our main market is internet marketers, both beginner and intermediate. They are keen entrepreneurs who are involved in creating their own products and making money online from home.
What we do is make stuff quicker and easier than anyone else. Hence, the "speed" tag for each brand. it's all about doing stuff more quickly and easily online.
This design will be featured across our brand of products:
WarpSpeed - http://www.warpies.com
NicheSpeed - http://www.nichespeed.com
The current logo that you see is not modern.
We'd like a new logo and header graphic that is similar to the "Apple" approach (of the Apple Iphone, Ipod products etc)- very simple and minimal.
Something which might be incorporated (not essential) is racing stripes, like that put on cars. BUT... would rather this be subtle.
Want a cool font - not over the top, but understated and timeless (again, use Apple as a direction).
Would ideally only like 2 colours maximum - perhaps 1 base (e.g. grey) and 1 for each of the different brands - WARP speed, NICHE speed, etc
The Speed Team