Logo for Fun / Elegant Bachelor Party Planning Experts

Best Man's Best Man

We are the Best Man's Best Man - a complete resource for everything related to being an amazing Best Man.
While we are (will be) a complete best man oriented company - the first launch of this is as bachelor party planning experts providing advice, expertise, planning services, a blog with tons of content, a DVD you can purchase to help plan, and access to resources for the most amazing / crazy / fun bachelor party you could imagine. Covering all aspects from affordable to spending more money on the party than your first house, we help you with all options and aspects of a bachelor party.

We know the name Best Man's Best Man could be hard to communicate because it's almost the same word twice (typing it into a URL right may be a point of confusion we're worried about) - so we really need the design to communicate the fact that the company is the best man's resource - as communicated by the 's

Males 22-35 yrs old. He is the best man in an upcoming wedding - or the person helping to plan the bachelor party. He is smart enough to go online and look for information to help and wants access to lots of info, and the option to purchase even more info. and planning services. He has most likely been to a party or two and wants this one to be amazing - so he is searching for ideas and/or help. He comes off as more of a city or well populated area person as opposed to a mid-west type person. At least a high school education - large percentage through college.

Design a logo to be used to be the key driver behind the brand identity.
Will be used on website, biz card, packaging, everything!
The elements of this logo will be the drivers behind the look/feel of everything so make sure the logo can help drive the identity of the company.
Should be delivered in the highest quality format that allows for the most possible uses, and also in .psd format (and any other formats you recommend as well).
If you're searching for example sites that may be in the same type biz - lean more towards the elegance/fun/professionalism of theplunge.com vs. the amaetur/basement rookie nature of http://www.bachelorpartyfun.com/ (no offense to that site - I just think they could design it better)

Winning logo should also be able to be translated to B&W for the times I would want to use no color and cheaper printing - but the other factors are higher priority.