The design of the logo should represent: Tradition, Topquality and Innovation.
a) What: Design of a logo that "breaths" class.
b) Why: The company exists 15 years and needs a new logo.
c) Company: Founded in 1994. It sells quality wines, especially from France en Italy, but also other countries such as South-Africa, Australia, ... Mainly Business-to-business: middle class restaurants, top restaurants (some with "Michelin" stars) and gifts for businesses. CT is planning to increase sales on Business-to-consumer with the launch of an e-commerce web site. Target people will be: middle and high class, between 35 and 60 years old.
CT is mainly active in Belgium, The Netherlands and Luxemburg, but is planning to go more international.
The logo must contain "Châteaux Tradition" and also (smaller, underneath the logo): http://www.chateauxtradition.com
For the rest...free your mind!
Like I've mentioned above, it should look real classy. CT sells real quality wines, but at very good prices, with a personal service.
CT represents since recently the huge winehouse (since 1600), http://www.brogsitter.de, for the market in Belgium and The Netherlands. Maybe this can be an inspiration.
A cheap looking logo.
"Since 1994", because it's relatively young in wine business.