Family Profits is a website and online community focused on assisting current and prospective parents in creating the best life for their family. This includes time management, financial, work, and parenting issues as main themes.
Our target audience is people in their 20s through 50s who have or are planning to have a family and who are wrestling with balancing their professional life with family and personal issues.
The overarching objective is a clean, modern design that will mainly be used on a website but may also be utilized for print media.
The design should evoke balance, possibility, family, sustainability, growth, and joy.
We will be using this worpress theme to start (Blue version)
Our initial ideas on color include the following but we are open to suggestions as we are not designers ourselves:
Dark Blue - #1D222F
Blue - #35405E
Light Blue - #808EB6
Yellow - #FFFF00
Green - #00D500
We'll use the following rating system, which we have copied from another contest:
1 star - Wrong direction, start over
2 star - Some elements we like
3 star - Getting closer but need revisions or a different take on your design
4 star - Design is being considered
5 star - Made the final cut
Please also refer to general comments for further guidance throughout the competition.
We look forward to seeing your design ideas.