EquipmentJuice.com will be a site that provides users a new way to buy, sell, and trade sports equipment. The site is looking for a professional logo to be used on its website as well as marketing materials including magazines, newsletters, etc. Want clean, sharp yet warm consumer oriented design - conveys feelings of very professional, a confident-it-will-work feel, looks-good, and ambitious goal. We will be looking for a design which includes a mark that works even at such a small size. Much like Apple's logo.
Sports families, players, and sporting good stores - people who are looking at buying/selling or trading their used or new sporting equipment.
Professional well-designed logo
Clean, relevant logo
Colors - preferably using orange and blue in logo (with the word "Juice" being orange)
Cartoon style logo
Amateur, kiddy logo
Boring - doesn't pop, and/or stand-out
Old-fashioned, traditional looks or too wacked-out progressive