BikeAble requires a logo for use in print and on the web that conveys empowerment through cycling.
I am looking for a logo that combines the ideas of disabilities and bicycling. Ideally, it would convey a sense of mobility empowerment. It must applicable to a variety of media (web, print, screen).
As I have only recently founded BikeAble, I have no existing prior logo. This logo will cement the BikeAble brand and be used for all communications.
Here is some background for the organization that should aid in providing you inspiration:
I’m engaging in an effort to
create a free consultancy and resource for folks with physical limitations who
wish to get into or return to bicycling. This will mostly apply to people
with disabilities but will also encompass those who have simply developed aches
and pains, injuries, and other conditions that make traditional cycling
The organization (as mentioned above) is called
BikeAble and its slogan is
“Putting People to Pedals”.
The background on all of this lies
with my own son who has cerebral palsy. We spent about six months
researching all the options for him and found a solution that worked well for us.
Since then, we’ve been continually modifying his setup as we’ve encountered
problems. To get an idea of this background, give http://www.abikeforgareth.org
a peek. The “About Gareth” and “About the Bike” areas probably give the
most concise information. Since then, I’ve talked to senior citizens to let them
know about biking options and have worked with Easter Seals of Central PA to
equip their special needs students. I want to expand the scope of my audience and
offer this type of help and creativity to a larger group. It shouldn’t
take anyone six months to find out what options and possibilities exist.
- Include the BikeAble name
- BikeAble must be capitalized exactly as it appears here to emphasize both components of the name. There is no space between the two words.
- Optional: Include the slogan "Putting People to Pedals" if it fits your design without making the logo unwieldy
- Style should convey professionalism with a touch of friendliness.
- Simple color scheme
- Components of cycling (wheels, gears, chains, cranks, pedals)
- Logo delivered in vector format
- Too many gradients. Logo should look acceptable when reduced to black & white.
- Low contrast color schemes - some of our patrons may have varying degrees of visual impairment
- Cartoon figures or anything humorous
- No depictions of typical upright riders as a good number of my clients will likely use trikes and recumbents
- No background color