Completed contest

New Logo Design for wikiHow

wikiHow needed a new logo design and created a contest on 99designs.

A winner was selected from 274 designs submitted by 55 freelance designers.

274
entries
55
designers
1
winner

How wikiHow started their logo design journey

Company name

wikihow

Overview

wikiHow (http://www.wikihow.com) is a wiki based how-to manual. Our mission is to build the world's largest, highest quality how-to manual.

We are a high-profile website. According to Quantcast, we are the 100th most popular site on the web. wikiHow is read by over 16 million unique visitors per month. If your logo is selected it will be seen by many, many people.

wikiHow is an information resource for others (people generally discover the site when they are searching on “how to” do something). However, it is also (and equally importantly) an open source project where people donate their time, as our large article repository is the result of the huge collaborative/collective effort of our very passionate community members.

Tell us a bit about who you are and the people you reach

We want our logo to appeal to two kinds of people:

(1) People who are interested in learning how to do things (how to articles range from crafts, cooking, & technology to relationship advice). We want our logo to be unique and recognizable so that these people remember our brand and come back next time they need “how to” help.

(2) We want to engage and encourage people who might be interested in participating as part of the community. Community members of wikiHow write articles, edit articles, and patrol the edits that are done across the site. They are extremely important to us!

Requirements

Use a warm, earthy palette, no extremely bright colors.

We want the logo/brand to feel: welcoming, universal, giving, large, worldly, friendly, fresh, helpful, and collaborative. The winning logo will evoke these brand adjectives.

We want something memorable, up-to-date, and unique – please do not post ideas that have been done all over the web already.

We'd love it if you created a new logo based on our brand vs. just styling the words "wikiHow". However, if you chose to do a wordmark logo, we require that it have some creative elements that make it truly distinct or interesting.

Note: We are currently redesigning the look and feel of the site, so you should not key off of the current look and feel or colors.

Custom package

US$314

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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