Just some words that we think about when we think about what our logo should be...
Since we're working with a lot of different brands, maybe we need a logo that can be used with multiple colors, gradients, etc. Also, the logo (and/or its components) must work for both horizontally justification (for website header) and for square usage (for partners, social sites, etc).
The logo should NOT be 1) corporate looking or 2) looking like an old-school emblem that a lot of nonprofit/educational organizations have created. We need to break away from that.
- you can learn more about the YEC at http://youngentrepreneurcouncil.com (but this is not the design of the new site so DO NOT feel you need to use any of the colors presented)
- view the attached website homepage mock-up for the actual blue color (DO NOT make your logo look anything like the one in the attached document It is a placeholder and not something we want in anyway)
- timeless and universal with solid colors and bold text
- knockout text opportunities
- global in appeal so that it can transcend the US market with minor alterations in the color or symbol that accompanies the logo
- some form of BUG or ICON to associate with the organization along with type font. BUG/ICON should be able to stand along and define our organization
- Deliverables: BUG/ICON, Text treatment, YEC abbreviated treatment (unless that is the same as the bug/icon), we also need a standard text treatment (similar to how HuffPost creates their sub-brands) for YEC Women, YEC Urban, YEC College, YEC High School, YEC Military, Mentor's Council,