We want to incorporate a bear track (front paw print) into the logo. This track will be a key design element and may be a stand-alone Brand element.
We want to optimize the design for print, web, embroidery, and other merchandise.
We lean strongly toward "sophisticated, professional, and clean" vs. "soft, cartoony, and busy".
3D effects are encouraged as long as the concept translates to a simplified 2D version as well.
And we'd like to have the option to add a tagline to FreshTrax, such as "FreshTrax Outdoors" or "FreshTrax Products", etc.
A few key words or corporate values: Professional, Memorable, Innovative, Bold, Rugged, Performance...you get the idea.
Our audience seeks adventure and prefers a "do it yourself" lifestyle. They are hard on their gear and seek out the highest quality products available, and will readily invest in premium brands.