I am developing a golf-centered social networking site (golf-buddies.com) and to help launch it, I am putting together an info product of interviews with experts in many areas related to golf(driving, putting, vacations, mental prep, etc). I want to help golfers overcome some of the problems they experience which can make the game Hell, and in doing so, let them "take their game to a Higher Level" I chose "A Fairway to Heaven" because I wanted something catchy and fun - NOT "Golf Swing Fundamentals" or something equally boring. I want a logo that is fun, but not juvenile.
Tell us a bit about who you are and the people you reach
golfers - obviously. both male and female. and a fairly wide age range (25 - 55+). My products will be delivered digitally over the internet vs. a physical product, so "computer users" would also be a requirement of the demographic. I will be partnering with owners of other golf related products and websites.
I am looking for a logo design that captures the essence of the elements in the title... to me that seems pretty explanitory... golf or golfer, fairway, heaven... I am open to creative ideas. I would like the final logo to have both a black background version and a white background version. There will be a follow up project of creating a header, footer and e-cover for a booklet, CD case and CDs.