Logo design for a startup Capital Management/Hedge Fund company. The logo design may communicate the story (narrative) behind the name 'Resurgam' ("I shall rise again".) St Pauls Cathedral, London, Phoenix rising from the ashes after the fire of London. Similar to today's global financial meltdown...and the general Fund strategy of buying oversold assets. Rebirth, new dawn in financial markets.
Update: Resurgam with particular respect to St Pauls was used to highlight that the current cathedral is built on the spot of a former site and highlights that something of beauty and wonder can blossom out of the site of a former cathedral. The logo does not need to have a Phoenix as the element of hope/renewal and so far none of our leading candidates do.
Please refer to image for possible inspiration or reference: http://tinyurl.com/4tpz2h
Resurgam or Resurgam Capital Management
Description: Logo should reflect some key principle of the company
Logo development thoughts:
The logo could be a crest derived from the Phoenix stonework found at St.Pauls Cathedral (http://tinyurl.com/4tpz2h) that compliments a robust/ classic wordmark making a well balanced brandmark.
Other possible logo inspiration:
Light/New day - Dawn/Horizons/Better future
Good examples of subtle logos are the Capsis Capital winner in the stationary competition, Weavering Capital, Locus Capital Consulting and Eclectica asset management.